Côte d’Ivoire/Trade: Alcoholic energy drinks victims of a commercial conspiracy?

Recent reports suggest that the so-called “conspiracy virus” has not only infiltrated the political arena but has also extended into the business sector, including the commercial and beverage industries.

This appears to be particularly relevant in the case of energy drinks and alcoholic beverages, which have faced significant challenges over the past year.

Around a year ago, several popular brands of energy drinks and alcoholic beverages were banned from the Ivorian market.

The official decision involved halting the importation and distribution of these products, leading to the confiscation of stocks from retailers.

This action was supposedly taken in response to public health concerns regarding these beverages, but critics argue that this rationale is flawed.

According to some sources, the health issues cited by the authorities existed long before these products were introduced to the market and persisted even after their removal.

The affected beverages had rapidly gained popularity among consumers, raising questions about the motives behind their sudden withdrawal.

Rumors suggest that rival companies may have orchestrated a scheme to undermine these popular brands and reclaim their market share.

Allegedly, this plot involved certain Ivorian officials and authorities responsible for trade regulations.

The timing of the ban, coinciding with major events such as the Africa Cup of Nations (AFCON 2023) scheduled from January 13 to February 11, 2024, has fueled suspicions of deliberate timing.

Calls are now growing for a thorough reexamination of the case and a comprehensive investigation to uncover the truth behind the ban and its underlying motivations.

Sherif Touré